With over 50 years of combined hair knowledge, family secrets and working with a top chemist, we introduce to you Salon pHactor. From working in the beauty industry, we have seen our share of damaged hair; from dull, dry and brittle to the fading of color from the sun and the natural elements of everyday living.
After working on the formula for five years, we were finally ready for production, using the products in our upscale salon and our clients couldn't rave enough about it. One year later, we decided to expand our market and share it to the general public.
Behind the Brand
Meet the Creative Team Behind the Salon pHactor Brand
Edmund Soriero, or “Eddie,” as he is known in the beauty industry, was born and raised in New York City, where he learned all things hair care by working alongside celebrity stylist Oscar Blandi at The Plaza Hotel. He also worked at the luxurious Louis Licari Hair Salon on Fifth Avenue before taking his talents to South Florida to open the highly-regarded Edmund James Salon.
While in New York City, Eddie had the opportunity to style the hair of many celebrities such as Michael J. Fox, Jennifer Grey, Gabriel Byrne, and Calista Flockhart, not to mention numerous models from the most prestigious agencies in the city. His work has been featured in multiple beauty magazines including Mode, McCall's, Celebrity Shorthair, YM and Redbook. He has also been invited to share his expertise on television in shows like CBS This Morning and The View.
Eddie’s deep respect and consideration for his clients is a direct reflection of his work motto: "The first time I see you, you're a client; the second time I see you, you're my friend." Eddie’s years of industry experience and his drive to give outstanding service to his clients has propelled him to develop a brand that would meet his clients’ needs and exceed their expectations.
Kevin James Pace
Kevin was born into a family of hairdressers in New York. As a child, he spent most of his time at his grandmother's salon where he learned everything there is to know about hair styling and hair care. At 23, he opened his first salon in North Palm Beach where years later he was introduced to Eddie Soriero, with whom he now runs the successful Edmund James hair salon franchise in South Florida.
In addition to his extensive training with Vidal Sassoon and Toni & Guy, Kevin has established himself as a respected creative force in hair design thanks to his innovative approach and personalized attention that caters to the specific needs of his clients. Throughout his career, Kevin has coordinated numerous hair and fashion shows at local hotspots earning him a solid reputation as one of the most recognized and sought-after stylists in South Florida.
His innate passion for all things hair and beauty and his experience in the most distinguished salons led Kevin to create a product that he now confidently recommends to his clients and wants the rest of the world to try as well.
Anthony and Tiffany Pellegrino
Anthony learned the ins and out of the health and beauty industry from a young age having grown up in a family with decades of experience in the hair care business. Though unlike his parents and his wife Tiffany, Anthony’s true talents lay behind a computer and not necessarily behind a salon chair. His passion for digital media eventually led “Tony” to a successful career in branding and digital marketing, a field in which he earned the reputation for pursuing new media with superlative creative direction. Tony leveraged his 20 years of digital marketing expertise with his knowledge of the beauty industry as well as the input of family and other industry veterans to create the Salon pHactor brand.
Tiffany is a hair color expert of 17 years and a lifetime hair care enthusiast. Licensed and trained in South Florida and New York, Tiffany has spent her entire professional career working and training side by side with some of the most respected professionals in the industry. Tiffany’s unparalleled passion for her craft allowed her to train and collaborate with leaders from Bumble and Bumble, Loreal Professional, Goldwell, Redken, and Schwarzkopf. She mastered her color technique through continuing education with the U.S. Hair Color Exchange, Wella Professionals, and Behindthechair.com. Currently, she is a seasoned member of the prestigious Edmund James Team and a passionate advocate of strong and healthy hair, a cause that led to creating the Salon pHactor brand alongside her husband, Tony.